1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work correctly, improve user experience, and provide analytics information to website operators. Cookies may be "session" cookies (which expire when you close your browser) or "persistent" cookies (which remain on your device for a set period or until you delete them).
In addition to cookies, we may use similar technologies such as web beacons, pixels, and local storage. This policy covers all such technologies collectively referred to as "cookies."
2. Consent
When you first visit the GuideUp website, a cookie consent banner will appear. By clicking "Accept All", you consent to the use of all cookies described in this policy. You may also select "Manage Preferences" to choose which categories of cookies you accept. Strictly necessary cookies are always active and cannot be disabled, as the website cannot function properly without them.
You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our website, or by clearing cookies in your browser settings.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in, filling in forms, or setting privacy preferences. Without these cookies, certain parts of the site will not work.
- Session authentication cookies — maintain your logged-in session within the GuideUp platform. Duration: session.
- CSRF protection cookies — protect against cross-site request forgery attacks. Duration: session.
- Cookie consent cookie — stores your cookie preferences so we do not ask again on each visit. Duration: 12 months.
3.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website, which pages are most visited, and where users drop off. This data is aggregated and anonymised where possible and is used solely to improve the website and platform experience.
- Google Analytics (Google LLC) — we use Google Analytics to collect anonymised usage statistics. Google Analytics sets cookies including
_ga,_gid, and_gat. The data collected is transferred to Google servers (which may be located outside the EEA) under appropriate safeguards. You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
Duration:_ga— 2 years;_gid— 24 hours;_gat— 1 minute.
3.3 Functional Cookies
Functional cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function correctly.
- Language and region preferences — remembers your selected language or region setting. Duration: 12 months.
- UI state preferences — remembers sidebar state, display preferences, and other interface choices within the platform. Duration: 30 days.
3.4 Authentication Cookies (Google OAuth)
If you choose to sign in to GuideUp using your Google account, Google's OAuth service will set cookies to manage the authentication flow. These cookies are governed by Google's Privacy Policy.
4. Third-Party Cookies
Some cookies on our website are set by third-party services. We do not control these cookies and their use is governed by the third party's own privacy and cookie policies. Third parties that may set cookies include:
- Google LLC (Google Analytics, Google OAuth) — Privacy Policy
- Stripe, Inc. (payment processing) — Privacy Policy
5. How to Manage and Opt Out of Cookies
You have several options to control cookies:
- Cookie consent banner: When you first visit our website, you can choose which categories of cookies to accept. You can revisit these preferences at any time using the cookie settings link in the footer.
- Browser settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking essential cookies will affect core functionality. Common browser controls:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Privacy, search, and services → Cookies
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics across all websites.
- Industry opt-out tools: You can opt out of interest-based advertising via the Your Online Choices platform (EU/UK).
6. Cookies and Personal Data
Where cookies collect personal data (such as IP addresses or identifiers that can be linked to you), the processing of that data is described in our Privacy Policy, which also sets out your rights under GDPR.
7. Changes to This Cookie Policy
We may update this Cookie Policy as our technology or legal requirements change. When we make significant changes, we will update the "Last Updated" date and, where appropriate, notify you via a banner on our website or by email.
8. Contact
If you have questions about our use of cookies, please contact:
GuideUp Technologies Private Limited
Email: legal@guideup.co